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One Year of Poppik: What We Learned About Indian Beauty Needs

One year of building a beauty brand teaches you much more than how to create makeup products. It teaches you how people actually use...
Post by jay gupta
Sep 02 2026

Poppik Turns 1: One Year of Beauty, Learning and Customer Experience

One year. It may sound like a small milestone, but for a beauty brand, the first year is filled with countless moments — creating...
Post by jay gupta
Sep 02 2026

How to Make Your Makeup Last Longer in Hot and Humid Weather: Easy Tips for Sweat-Proof Makeup

Hot and humid weather can make even your best makeup look disappear faster than expected. You spend time applying foundation, concealer, blush, eyeliner, and...
Post by jay gupta
Sep 02 2026

Makeup Fixer vs Setting Powder: What Is the Difference?

When it comes to long-lasting makeup, you may have heard about makeup fixer, setting spray, and setting powder. While all three products are used...
Post by jay gupta
Sep 02 2026

How to Use Makeup Fixer for Long-Lasting Makeup

You've spent time perfecting your foundation, concealer, blush, eyeshadow, and lipstick. The last thing you want is for your makeup to fade, smudge, or...
Post by jay gupta
Sep 02 2026

Makeup Fixer Guide: What Is It and Why Do You Need It?

You've spent time applying your foundation, concealer, blush, lipstick, and eye makeup. Everything looks perfect—but what happens after a few hours? Your foundation may...
Post by jay gupta
Sep 02 2026

Skincare Before Makeup: The Correct Order for Beginners

I f you want your makeup to look smooth, fresh, and natural, your makeup routine shouldn't start with foundation. It should start with skin...
Post by jay gupta
Sep 02 2026

Why Moisturizer Is Important Before Applying Makeup: A Complete Beginner's Guide

If you want your makeup to look smooth, fresh, and natural, your makeup routine doesn't actually start with foundation. It starts with skin preparation....
Post by jay gupta
Sep 02 2026